From acampus ideato communityimpact.

Started at UCLA as a fix for beauty-industry waste. Now a Southern California operation — Kindness Kits assembled, inspected, and delivered to LA shelters.

The Spark

How it started.

As a content creator, Yuna Lee witnessed firsthand the beauty industry's waste problem. PR packages flooded in monthly — far more than anyone could realistically use.

I was receiving more products each month than I could use in a year.
— Yuna Lee, Co-Founder

She and fellow UCLA student Jaipal Virdi saw an opportunity — what if the surplus could reach people who actually needed it, delivered as curated kits that restore dignity as well as supply?

yunaalee

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yunaaleeI was receiving more products each month than I could use in a year. So we built a way to send the surplus to people who actually needed it. ✨

2 days ago

The Team

Built by hand. Made in LA.

Co-founded at UCLA in 2024 by Yuna Lee and Jaipal Virdi. Today's team is a mix of current and former Angelenos — operators, students, and creatives who sort, pack, and route every kit.