Founded at UCLA to reduce beauty-industry waste, Kindness Kits has grown across Southern California, delivering personal-care products that support health, comfort, and self-expression to LA shelters.
As a content creator, Yuna Lee witnessed firsthand the beauty industry's waste problem. PR packages flooded in monthly — far more than anyone could realistically use.
I was receiving more products each month than I could use in a year.
— Yuna Lee, Co-Founder
She and fellow UCLA student Jaipal Virdi saw an opportunity — what if the surplus could reach people who actually needed it, delivered as curated kits that restore dignity as well as supply?
Co-founded at UCLA in 2024 by Yuna Lee and Jaipal Virdi. Today's team is a mix of current and former Angelenos — operators, students, and creatives who sort, pack, and route every kit.
We're scaling the model city by city. Next: New York. Then: wherever the excess lives and the need goes unmet.
